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Top 10 reasons dealers send a newsletter for their customer:
Saab owners have incredibly high owner-loyalty rates and trade
their vehicles often. The Saab Discoveries newsletter features
Saab's full-color beauty shots and compelling Saab stories that
drive traffic into your showroom.
Dealers that send custom newsletters, like Saab Discoveries,
generate astronomical ROI figures that range from 10 to 50 TIMES
THEIR INVESTMENT from service coupons alone. We'll let you calculate
your ROI on the sale of just one Saab.
We can compile a mailing list to target your prospects. For many
states, we can access names and addresses of owners driving competing
makes and models. Many dealers who've sent our custom newsletters
have prospected successfully over many years for minimal costs.
Saab Discoveries' flexibility makes it an affordable direct-mail
prospecting tool. We can even create one version for your customers
and a separate version for prospects.
You have a unique opportunity to build customer relationships
that last a lifetime. Satisfied customers will service their cars
with a dealer they know and trust, and they are loyal to their
dealer when it's time to purchase their next car. The Saab
Discoveries newsletter reinforces that relationship.
No other auto advertising can promote your products and services
as well as communicating one-to-one with your customers. A newsletter
is informative not like blanket advertisements that can
get static.
You and your customers both benefit from regular communication.
Use the newsletter to offer new products and services, note changes
in hours or staff, or invite customers to a clinic or special
event. Your custom Saab Discoveries tells your customers
what's new with the Saab lineup and your latest dealership news.
Newsletters focus on customer retention, and every dealer knows
it's easier and less expensive to keep a customer than acquire
a customer. At pennies per copy, Saab Discoveries is an
economical way to keep your customers coming back to your dealership.
Newsletters are a dealership's "workhorse." You can't get benefits
like these from any other form of auto advertising, including
your service reminder program. Spend only pennies per copy and
leave your competition in the dust!
When your Saab customers receive Saab Discoveries, they'll
instantly recognize your dealership as a cut above the rest. Most
dealers don't include a customer newsletter in their auto advertising
budget, believing cost are too great to produce a four color,
six panel newsletter. With Saab Discoveries, your customers will
receive a newsletter the competition can only dream of.
Saab Discoveries will generate immediate revenue and create
interest. Your entire page can spotlight key employees and highlight
new services to keep your customers coming back. Generate immediate
revenue with attention-getting coupons. You choose how to use
your custom space. You'll get personal assistance if you want
help on your custom page. We can give you plenty of creative ideas
based on our 29 years of creating successful customer newsletters.
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ready to order
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