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Top 10 Reasons Why Saab Dealers Rely on Saab Discoveries for Their Auto Advertising and Marketing

Top 10 reasons dealers send a newsletter for their customer:

  1. Newsletters sell cars
    Saab owners have incredibly high owner-loyalty rates and trade their vehicles often. The Saab Discoveries newsletter features Saab's full-color beauty shots and compelling Saab stories that drive traffic into your showroom.

  2. Newsletters get high ROI (Return on Investment)
    Dealers that send custom newsletters, like Saab Discoveries, generate astronomical ROI figures that range from 10 to 50 TIMES THEIR INVESTMENT from service coupons alone. We'll let you calculate your ROI on the sale of just one Saab.

  3. Newsletters increase your customer base
    We can compile a mailing list to target your prospects. For many states, we can access names and addresses of owners driving competing makes and models. Many dealers who've sent our custom newsletters have prospected successfully over many years for minimal costs. Saab Discoveries' flexibility makes it an affordable direct-mail prospecting tool. We can even create one version for your customers and a separate version for prospects.

  4. Newsletters reinforce loyalty
    You have a unique opportunity to build customer relationships that last a lifetime. Satisfied customers will service their cars with a dealer they know and trust, and they are loyal to their dealer when it's time to purchase their next car. The Saab Discoveries newsletter reinforces that relationship.

  5. Newsletters that are high-end establish bonds with customers
    No other auto advertising can promote your products and services as well as communicating one-to-one with your customers. A newsletter is informative — not like blanket advertisements that can get static.

  6. Newsletters provide consistent communication
    You and your customers both benefit from regular communication. Use the newsletter to offer new products and services, note changes in hours or staff, or invite customers to a clinic or special event. Your custom Saab Discoveries tells your customers what's new with the Saab lineup and your latest dealership news.

  7. Newsletters are the best value for your marketing and advertising dollars
    Newsletters focus on customer retention, and every dealer knows it's easier and less expensive to keep a customer than acquire a customer. At pennies per copy, Saab Discoveries is an economical way to keep your customers coming back to your dealership.

  8. Newsletters get maximum benefits for minimal costs
    Newsletters are a dealership's "workhorse." You can't get benefits like these from any other form of auto advertising, including your service reminder program. Spend only pennies per copy and leave your competition in the dust!

  9. Newsletters separate you from the competition
    When your Saab customers receive Saab Discoveries, they'll instantly recognize your dealership as a cut above the rest. Most dealers don't include a customer newsletter in their auto advertising budget, believing cost are too great to produce a four color, six panel newsletter. With Saab Discoveries, your customers will receive a newsletter the competition can only dream of.

  10. Newsletters are flexible
    Saab Discoveries will generate immediate revenue and create interest. Your entire page can spotlight key employees and highlight new services to keep your customers coming back. Generate immediate revenue with attention-getting coupons. You choose how to use your custom space. You'll get personal assistance if you want help on your custom page. We can give you plenty of creative ideas based on our 29 years of creating successful customer newsletters.

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Newsletters Build Business

A customer newsletter like Saab Discoveries makes a lasting impact with every dollar you spend. Newsletters are a great source of new business while helping you retain our current customers — your best sales prospects. More than any other auto advertising or marketing piece, newsletters create awareness, educate consumers, enhance your image and build brand loyalty.