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We begin researching the issue and writing the Saab stories two
months before the publication date. We use Saab press releases,
Saab's professional photography, the Saab Advertising Guidelines
to create interesting copy enhanced by colorful product photos.
Saab Discoveries is designed to appeal to your Saab owners
-- the content features new products, safety advancements and recent
media quotes praising Saab. Our goal is to create an high-quality
automotive newsletter, not just an auto service bulletin, to reinforce
Saab branding and dealership branding for you to communicate professionally
and personally with your customers.
Some dealers are very involved with their copy, often including
a personal letter from the dealer principal or one of the management
team. Great! We can even include your photo and help edit the story.
Or, you can pick from a variety of successful stories we've written
for the front and back pages. Rest assured, each issue's "optional
dealer stories" will be well-researched and timely. But you are
free to make adjustments and edits to the articles to make them
yours. And select from any of our service
coupons or create your own. We recommend including your
address, phone, hours of operation, loaner car policy, and any other
special services you offer.
Whatever way you want to do it, we're here to make sure Saab
Discoveries custom fits your dealership!
Last-minute changes? No problem. Make any changes to your custom
information on the faxed proof and fax it back to us. We'll be happy
to make your changes before going to press.
Once your newsletters are printed we can either ship them in bulk
to your dealership or we'll mail them for you. The choice is yours.
(Learn about all mailing options here.)
Yes, it's that easy!
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