This Automotive Newsletter Speaks for Itself

Just ask these dealers if it works!

O'Connor Saab — "Sales for accessories have increased about 40% since we've been using Saab Discoveries accessory coupons. Our customers expect Saab Discoveries and if they don't get it they make a trip to ask for it." — Butch Billing, General Manager

Barrier Saab — "Saab Discoveries is the single most important factor in our marketing plan, and being a part of the newsletter program is so easy. Over the past five years we've quadrupled our customer database and now send over 7,000 copies of each issue. Our customers enjoy reading the features and saving money with the coupon offers, and we're able to focus on sales and service." — Art Vahratian, Service Manager

David O'Neal Saab — "We use Saab Discoveries in conjunction with our in-house direct mail piece and run the same service specials. Some people come from 110 miles away. Saab Discoveries really makes a difference. In fact, we've moved the facility and expanded it twice in order to accommodate the increases in business." — Phillip Craddock, Service Director

Wright Saab — "We send over 900 Saab Discoveries to our customers and they look forward to the stories and coupons. The coupons are fabulous and customers come in looking for them, and when we deliver new cars we put a copy inside. Saab Discoveries has been a great way to ensure top-of-mind awareness." — Daryl Devine, Sales Manager

Saab Nashua North — "Saab Discoveries is definitely important to our customers. I've had people drop off their car and ask us to be sure we put a copy of our newsletter in their car before they pick it up. Customers come in with coupons they've clipped from the back, or stop by the showroom with questions about articles they've read. Saab Discoveries has become another important way to provide excellent service." — Todd Seeley, Service Advisor

Garry Small Saab — "We send over 3,000 copies of Saab Discoveries to customers of our top four competitors in a 15-mile radius, as well as Saab owners. Every quarter we get visits from BMW and Volvo owners who are intrigued after reading about the latest Saab models and want to take a look." — Randy Small, Service Manager

Fred Beans Saab — "Saab Discoveries has been a very effective marketing tool for us. With its professional appearance and useful content, it presents a very sophisticated image of our dealers to current Saab owners and potential buyers. We've found that customers who come in to take advantage of the special offers frequently comment on the articles and announcements they've read in the newsletter. Dealers who aren't part of the newsletter program really ought to be." — Brian McCoog, General Manager

And these are just a few of the many great success stories we've received!

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