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Saab Discoveries will make your dealership money!

Direct mail is crucial to the marketing efforts of car dealerships and utilized by 90% of the dealers surveyed in a recent Polk Auto Trend Survey. It was the #2 media selected by car dealers, falling slightly behind newspaper which garnered close to 100%.

And when auto dealers were asked "Which media provides you with the highest ROI?" and once again, Automotive Direct Mail garnered the #2 position.

So, it's no surprise that sending your customers a newsletter would be the fastest, easiest and most economical method of communicating with a large audience on a regular basis — and generate the highest return on investment.

To maximize your returns, choose your dealership's custom content and coupons very carefully in each issue of Saab Discoveries. We've come up with more than 30 ideas you can choose from. Or you can create you own coupons every season. We'll be happy to design special ads and coupons for your dealership. The choice is yours!

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Your reason to choose direct mail

A recent Polk Auto Trend Survey at the 2002 National Automobile Dealers Association (NADA) convention proves the point. When car dealers were asked "What ad media are used in your dealership?," direct mail was utilized by a whopping 90% of the dealers surveyed. It was the #2 media selected by car dealers, falling slightly behind newspaper which garnered close to 100%.

Auto dealers were then asked "Which media provides you with the highest ROI?" and once again, Automotive Direct Mail garnered the #2 position.