Co-op facts

Imagine! A powerful, proven marketing vehicle for as little as $290 per issue! Plus, 100% Saab co-op!

All you have to do to claim your co-op rebate is fill out a simple form and mail it in with an itemized invoice and copy of the newsletter.

For information about co-op funds, you can log onto Saab's nationwide IRIS system and reference the Toolbox, or contact the Advertising Checking Bureau or your Loue Acct. Director representative. It's never too early for you to start planning for the coming year — just be sure that Saab Discoveries and co-op funds from Saab Automobile USA are part of your marketing plan!

Your Return on Investment

Saab Discoveries is automotive marketing that brings results to the entire dealership. Clients offering service coupons in their Saab newsletter have noted redemption rates up to 9%. The more aggressive and creative your special offers are, the more your customers respond. Your custom automotive newsletter pays for itself 10-50 TIMES OVER from coupon redemption alone.

And beyond service coupons, automotive newsletters impact new car sales. Really, every department is impacted by the stories and offers you include in your newsletters. Many Service Managers use customer newsletters to achieve the high ROI figures — between 10 and 50 times their investment. Sales Managers see newsletters as the best way to introduce new products to their customers. General Mangers realize that custom newsletters are the ultimate automotive marketing tool for promoting every department in their dealership.

Meaningful offers and eye-catching stories get your customer's attention. Send Saab Discoveries to generate customer feedback. Sign up today and begin to see results with your next issue.

Ad Agency Submission

We are happy to work with any dealership's advertising agency on custom content. Because we use a two-print process, we have certain guidelines and restrictions on what can be submitted. Click here for a comprehensive pdf that explains procedures and individual dimensions for all ad options.

Is there a minimum order?

Yes, the minimum quantity for each order is 500. But, if your mailing list consists of less than 500 customers we will ship any remaining newsletters directly to you after printing. These "overs" can then be used all over your dealership — in new-car packets, for displaying in your waiting room and to distribute to employees.

Canceling Saab Discoveries?

All cancellations must be in writing — either faxed or mailed to the Saab Account Executive — and must be received 30 days prior to each season’s issue date. Canceling prior to the fourth consecutive quarter will result in a $500 cancellation fee billed to the dealership.

Saab Discoveries Artwork Specs

Submitting logos, photos and ads electronically
All artwork will be printed in black only.
Sorry, no PDF files will be accepted.
EPS or TIFF format preferred, JPG files accepted.
All files must be grayscale and high resolution: 300 dpi.

To submit files by e-mail, after notifying Travis, send to: art@thenewslettercompany.com
(Note: We recommend the use of Stuffit or ZipIt to compress and protect your files. If you would like to submit files by the use of your FTP site, please e-mail directions to the above e-mail address.)

Submitting logos, photos and ads by mail
We do not recommend faxed logos, photos or ads and cannot guarantee their quality. Instead, we ask that you please mail us all of your original artwork for scanning. For example, dealership letterhead is perfect for scanning logos (no photocopies, please).
All artwork will be returned to you at your request.
All artwork will be printed in black only.

To submit files by mail, send to:

The Newsletter Company
c/o Saab Discoveries
703 McKinney Ave., Suite 200
Dallas, TX 75202

That's it... I'm ready to order